It was Arthur Lee that guided Jac Holzman, the president of Elektra records to a Doors show at the Whisky a Go Go on the sunset strip in LA. Holzman in turn called producer Paul A. Rothchild which led to the pair signing the group to Elektra records and ultimately overshadowing Arthur Lee’s Love. By 1967, Love were onto their third album, Forever Changes and found more success in England than they did in America, reaching No.24 in the UK album charts. It might have been the change of direction to a more acoustic, pastoral sound with orchestral arrangements and softer vocals. Their most popular song in America preceding Forever Changes had been the proto-punk 7 and 7 is from Da Capo released in 1966.
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